Paris Hilton has had her moments of second-guessing: In a 2021 interview with Today.com, she admitted that if she could rewind time, she’d steer clear of the Von Dutch and probably the Ed Hardy looks too. In the early 2000s, Christian Audigier’s flashy, biker-chic designs were all the rage, splashed across tabloids and worn by celebrities like Paris, Pamela, Britney, Justin, and Jay-Z, who sported logo-heavy trucker hats and barely-there tees. But as shown in a 2021 documentary about the brand’s colorful and shady history, the trend eventually fizzled out. Despite this, Von Dutch has made a comeback, embraced by a new wave of social media-savvy stars such as Kylie Jenner and Megan Thee Stallion, with rapper and reality star Sukihana even sporting the brand at the Grammys this year.
Enter Charli XCX, the Y2K-obsessed pop star, fashion icon, and often-overlooked talent, using sharp meta-commentary to challenge any claims of her being a flop. Her latest single, “Von Dutch,” is a testament to her playful approach to celebrity culture, described as a helium-infused, hydraulically charged track produced by easyFun. With its club-ready beats and rebellious edge, it’s the perfect addition to Charli’s cheeky commentary on fame. The track was a highlight at her recent Boiler Room warehouse set, where she also previewed other anticipated songs like “Get Into It (Spring Breakers)” and “365 Party Girl.” If “Brat” is anything to go by, Charli’s upcoming album promises to be a high-energy hit.